Are You Integrated? Features to Help You Reach a Wider Audience

November 16, 2009

How integrated are your new media accounts? There are a number of features and apps making it easier than ever to share information and status updates across accounts. That’s a good thing for two reasons: these features decrease the amount of time you spend updating each site and ensure your message reaches a wider audience.
LinkedIn [...]

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Social Media: Revolution or Fad?

November 11, 2009

In case you missed it, Erik Qualman recently posted the following video on his Socialnomics site. If you’re able to tolerate the music, he presents some mind-blowing facts about the growth of social media sites and makes a convincing case for why people should take these channels seriously.
Did you know that if Facebook was a country [...]

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The Social Media Disclaimer

November 9, 2009

With all the hype surrounding social media, it’s easy to get swept up in the excitement and overestimate their capabilities. It’s also possible for one, inspired by the marketing successes of others, to dive into these channels and engage online communities too hastily without fully understanding their subtle, often unspoken, codes of conduct.
But what if [...]

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Follow Friday is on Life Support

November 6, 2009

Do Twitter users still follow others based solely on Follow Friday recommendations? I’m guessing not so much. As far as I’m concerned, the concept of Follow Friday as a meaningful way to connect with folks has  been on life support for some time. But, it’s looking increasingly at risk of passing on to the netherworld, [...]

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New Media Review Gets a Makeover

November 5, 2009

Anyone who has been tuning in to New Media Review from the beginning will notice the new design and layout. Since I want to do this right, I decided to get Chris Pearson’s Thesis Theme, which gives you a lot more control over your blog’s look and feel, not to mention that Thesis is set [...]

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The Power of Consistency

November 4, 2009

If you visit a business and nine times out of 10 it’s closed, you stop dropping by and more likely you look for other businesses that meet your needs. The same is true of new media channels. If you visit someone’s blog and they haven’t updated it in two months, you stop checking in. Pure [...]

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Why We Hate SPAM

November 2, 2009

I just finished deleting several SPAM “comments” from my blog. Like many, I receive several of these annoying messages each day pushing a variety of medications or other junk, and that’s not counting what I delete from my email inbox.
This SPAM is undoubtedly the handiwork of some pariah like the “Spam King” Sandford Wallace who [...]

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Study Shows New Media Users’ Interaction with Companies up 32% from 2008

October 26, 2009

In a recent post, I mentioned a King Fish Media study that shows marketers plan to shift their budgets toward new media and content creation in 2010. A separate study by communications agency Cone might explain why.
Cone found that four-out-of-five new media users (78%) interact with companies via new media tools. This represents a 32 [...]

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Share the Love: Make Time to Comment

October 21, 2009

As we create content for our blogs, spruce up our Facebook pages and share our favorite pictures on Flickr, it’s easy to become so infatuated with our personal brands that we forget to comment on others’ sites. If you enjoy people commenting on the fruits of your labor, why not take some time to share [...]

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Google Sidewiki: Should Marketers be Concerned?

October 19, 2009

There has been much ado about Google Sidewiki lately as marketers try to decide what to make of the new toolbar. Many fear that their Web sites will soon become home to nasty comments that could tarnish the brands they’ve worked hard to build.
For those unfamiliar with Sidewiki, it is a toolbar that allows users [...]

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