About

A tech and new media geek, Kevin Carter is responsible for planning and executing the strategic PR and social media activities of a leading consumer electronics company.

Kevin has increasingly witnessed first hand the power of new and social media to give businesses a human face and redefine corporate communications as we know it. Gone are the days of marketing monologues. Today, tech-savvy consumers are increasingly empowered to interact with businesses online and share their thoughts, questions and concerns. The companies most likely to succeed in this new environment will be those that can adapt quickly and ensure their customers receive the help and information they need.

New Media Review tracks the Web communications revolution and represents a serious and ongoing effort to share online marketing and PR best practices garnered from real-life experiences. The blog offers new media and social media tips and strategies.

The ideas and opinions expressed in this blog belong solely to Kevin and do not reflect the views of his employer or colleagues.