Comments on: Google Sidewiki: Should Marketers be Concerned? http://newmediareview.com/2009/10/google-sidewiki-should-marketers-be-concerned/ Online Marketing Strategies and Commentary Wed, 14 Apr 2010 13:31:42 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kevin http://newmediareview.com/2009/10/google-sidewiki-should-marketers-be-concerned/comment-page-1/#comment-26 Kevin Tue, 20 Oct 2009 13:06:22 +0000 http://newmediareview.com/?p=431#comment-26 Alex - Thanks for your comment. Sidewiki is something marketers should take seriously and the response to the new toolbar is understandable because many feel they are losing some control over their messages. But I believe the commentary on Sidewiki is an extension of the discussions that are already occurring on other social networks and forums. The reality is that consumers are increasingly in control online and the businesses that will proper in the midst of this paradigm shift will be the ones that engage online communities wherever they may be and provide them with helpful content and compassionate responses. Alex – Thanks for your comment. Sidewiki is something marketers should take seriously and the response to the new toolbar is understandable because many feel they are losing some control over their messages. But I believe the commentary on Sidewiki is an extension of the discussions that are already occurring on other social networks and forums. The reality is that consumers are increasingly in control online and the businesses that will proper in the midst of this paradigm shift will be the ones that engage online communities wherever they may be and provide them with helpful content and compassionate responses.

]]> By: Kevin http://newmediareview.com/2009/10/google-sidewiki-should-marketers-be-concerned/comment-page-1/#comment-25 Kevin Tue, 20 Oct 2009 12:51:24 +0000 http://newmediareview.com/?p=431#comment-25 Brian - You make a good point. Monitoring is essential and it is a good idea to keep an eye on discussions of your brand on Sidewiki as you would for any other social networking site. Brian – You make a good point. Monitoring is essential and it is a good idea to keep an eye on discussions of your brand on Sidewiki as you would for any other social networking site.

]]> By: Alexander Liss http://newmediareview.com/2009/10/google-sidewiki-should-marketers-be-concerned/comment-page-1/#comment-22 Alexander Liss Mon, 19 Oct 2009 20:57:06 +0000 http://newmediareview.com/?p=431#comment-22 Wow that's amazing! Not to play devil's advocate but at first impression, I find the whole concept of SideWiki to be terrifying. It turns the logic of having a webpage on its head. Your webpage is no longer your own -- it can now be tagged and commented on by anyone. Saying "you should monitor SideWiki comments and promptly act on negative comments" -- that sounds like an understatement. If this thing takes off it could really change the rules of the game. Wow that’s amazing! Not to play devil’s advocate but at first impression, I find the whole concept of SideWiki to be terrifying. It turns the logic of having a webpage on its head. Your webpage is no longer your own — it can now be tagged and commented on by anyone. Saying “you should monitor SideWiki comments and promptly act on negative comments” — that sounds like an understatement. If this thing takes off it could really change the rules of the game.

]]> By: Brian R http://newmediareview.com/2009/10/google-sidewiki-should-marketers-be-concerned/comment-page-1/#comment-21 Brian R Mon, 19 Oct 2009 13:07:49 +0000 http://newmediareview.com/?p=431#comment-21 I surely understand why many webmasters don't like SideWiki and fear that competitors will use it to add comments to your site that will be as helpful as the comments that graffiti artists add to bathroom walls. You should monitor the SideWiki comments on your own site(s) closely and act promptly on negative comments. There are now tools available that can monitor SideWiki comments for you, and alert you when new comments are posted. http://www.updatepatrol.com/monitor-sidewiki-comments-and-sidewiki-alerts.html I surely understand why many webmasters don’t like SideWiki and fear that competitors will use it to add comments to your site that will be as helpful as the comments that graffiti artists add to bathroom walls.

You should monitor the SideWiki comments on your own site(s) closely and act promptly on negative comments. There are now tools available that can monitor SideWiki comments for you, and alert you when new comments are posted.

http://www.updatepatrol.com/monitor-sidewiki-comments-and-sidewiki-alerts.html

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